Marketing Specialist Job

Full Job Title: Marketing Specialist

Job Number: 17007034

Facility: Madison, WI

Location: Madison, WI

Schedule: Full Time, 8 Hour Day

Hours: 8am-5pm



The Marketing Specialist provides effective writing, design and project management functions that serve consumer or business customers. Interacts with internal managers and staff, to guide, coordinate, and execute strategic marketing plans through print and web media in order to effectively communicate with SSM of Wisconsin and its related entities' audiences.

Essential Job Duties:

1. Develop, write, design and edit a variety of traditional and online marketing messages.
2. Actively participate in brainstorming discussions with other members of the marketing group to generate creative campaign strategies and tactics for new product launches and product enhancements.
3. Partner with marketing and design team to ensure the consistency of our brand, tone, and message. Interact with groups throughout the company to develop content and creative.
4. Produce direct mail pieces, supervise production and mailings, and support other marketing projects as needed.
5. Produce eblast campaigns and manage the production and mailings.
6. Develop and follow action plans, timelines, approval processes and job tracking procedures required to ensure efficient work flow of projects, and best use of marketing personnel and outside vendors.
7. Assist in the management of the company's marketing efforts and advertising campaigns.
8. Conduct projects and participate in team activities to identify problems and improve work processes and systems.
9. Create and update website content in CMS by writing original content and editing existing print collateral copy for Web use.
10. Create and update graphics for advertising campaigns.
11. Create display ads, print ads and promoted social media posts.
12. Evaluate, prioritize and manage marketing requests with diplomacy while staying within overall corporate goals and timelines.
13. Write content and design for marketing campaigns and advertisements.
14. Oversee efforts to develop, launch and maintain customer-focused information.
15. Oversee the development and execution of specific campaign deliverables, including monitoring internal and external deadlines and facilitating timely, efficient production and execution of projects.
16. Facilitate brainstorming discussions with other members of the marketing group to generate creative digital campaign strategies and tactics for new product launches and product enhancements or general ecommerce sales initiatives.
17. Ensure the consistency of our brand, voice and message in all digital communications.
18. Conduct projects and participate in team activities to identify process improvements and team skill set improvements.
19. Provide back up for marketing team members in meetings, committees and other forums as needed.
20. Perform other special assignments as requested.



1. Understand the Mission and Values of SSM Health Care and Franciscan Sisters of Mary.
2. Bachelor's degree in marketing or closely related field.
3. 3-5 years of experience in marketing or advertising.
4. 3 or more years working with digital & print marketing and Web.
5. Knowledge of both mac and PC environment.
6. Comprehensive knowledge of Creative Suite (Photoshop, Dreamweaver, InDesign, Illustrator).
7. Demonstrated strong writing and communication skills with the ability to negotiate effectively.
8. Knowledge of marketing campaign development .
9. Proven ability to develop and execute marketing campaigns and special projects.
10. Proven advertising and marketing experience, preferably with a range of B2C and B2B.
11. Experience with Content Management Software.
12. Experience with Email Marketing Software.
13. Ability to handle multiple tasks simultaneously, meet time sensitive deadlines and organize workload with limited supervision.
14. Strong organizational and prioritization skills with the ability to juggle multiple short-and long-term projects, often with tight deadlines while incorporating input from multiple stakeholders and approvers.
15. Experience in the healthcare industry is strongly desired.
16. Experience with eCommerce is strongly desired.
17. Skill and experience with vector art and animation is preferred.


1. Office environment characterized by comfortable furnishings, adequate lighting and ventilation, minimal noise.

2. Occasional long/irregular hours.

3. Non-smoking environment.

SSM Health is an Equal Opportunity and Affirmative Action Employer. Qualified applicants are considered for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law. Learn More »

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